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Ecommerce Weekly Issue #1

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Ecommerce Weekly Issue #1

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Happy New Year!

As we enter 2017, like most of you, I sat down to start planning for new goals and projects.  Ecommerce Weekly is very affectionately the beginnings of a project for me in 2017.  Every week, I scour the internet looking for the best content that makes me pause and bookmark for later reference.  And it dawned on me…

Instead of keeping this in my vault, I decided “Why not share this with everyone?”

I hope Ecommerce Weekly becomes a resource you can use regardless if you’re thinking about starting a new ecommerce project this year, or trying to expand your ecommerce site.

130 Ways To Get Traffic

130 Ways To Get Traffic

If you haven’t heard of SumoMe, it’s a suite of tools to help grow your audience and email list amongst other things.  They put together an awesome list of things to get initial traction.  I saved this list and intend to use it for me to grow Ecommerce Weekly.  Some of the items are obvious, but some are new and interesting to try.  Give it a shot!

6 Steps to Market your e-Commerce Store on Instagram 2017

Instagram Marketing for e-commerce in 2017 explained in 6 simple bite-sized steps.  It doesn’t matter if you are already an Instagram expert, or just starting out.  These are the basic building blocks of Instagram marketing that will help your store and presence grow in 2017.

How to Design Product Category Pictures That Your Customers Can’t Resist to Click

How to Design Product Category Pictures That Your Customers Can’t Resist to Click

Ok, this is often overlooked by ecommerce merchants.  The category pages and the photos that are used to represent them!  Some of us have dozens of category pages and they really need the attention and improvement since they are the entry-point to your product pages.

5 Steps for Converting Real-Time Audience Insights Into High-Demand Merchandise

5 Steps for Converting Real-Time Audience Insights Into High-Demand Me

How do you take advantage of “micro moments” as they occur? Create super focused products that are specific to an opportunistic moment.  This post from Shopify’s blog helps you identify and validate if they are feasible.

Why eCommerce Product Filtering Is Broken (and How to Fix It)

Why eCommerce Product Filtering Is Broken (and How to Fix It)

With only 16% of top eCommerce sites having “reasonably good” product filtering, there’s a lot of room for improvement. Here’s where to start.  Take a look at these case studies to see if your ecommerce store’s product filtering tool can be improved.

How to Spy and Outgrow your Competitors with SEMrush

How to Spy and Outgrow your Competitors with SEMrush

If you’ve never heard of SEMrush, I would recommend you rush on over there. The website manages the complicated facets of spying on your competitors and understanding what they’re doing right and wrong. This comes in play for all ecommerce sites to research keywords, referral links, and other elements to benchmark yourself against your competitors.

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Growth Marketer, Entrepreneur, and Ecommerce Enthusiast!

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