Written By Joseph Hsieh
This week has some deep thought pieces for long-term and sustainable growth for your ecommerce business. The McKinsey article by David Court talks about this new “shop around” consumers and Drew Sanocki shares his wisdom from turning a company from Bankruptcy to a $10M exit. I also found a great infographic about why consumers complain publicly about brands from a large pool of consumer surveys. All three of these should make you stop to think about your long term goals.
To complement those weighty subjects, I also found two step-by-step tactical guides. One on the new Facebook Collection Ads and the other on how to properly track your UTM parameters in Google Analytics. Those two articles you should start implementing today.
Happy Easter, and enjoy these articles!