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Ecommerce Weekly Issue #15

Ecommerce Weekly Issue #15

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Hello Shoperators!

I have two favorites this week – a roundup of “What’s Working in Ecommerce” by some of the leading experts in ecommerce and an article to better understand your retention marketing efforts with proper metrics.  The video gives you a quick summary of concepts to try.  The second article helps you shore up your retention game – in other words, how to make more money from your existing customer or audience!

Other articles to round up the week is an quick update on the latest Facebook Tools for small businesses, some examples with influencer marketing you can try, and ways to make your emails hit the inbox and not the spam folder.

And if you’re stumped on what else you can post on social media, the article on “36 Creative Ideas to Post on Social Media” should give you plenty of ideas to work with.

Enjoy!

Whats Working in Ecommerce

What’s Working in Ecommerce? 6 Experts Discuss Video, Targeting, Engagement, and Attribution

It’s only a 3:28 minute video, but it can spark a lot of new ideas of things to try if you’re looking for new ideas to grow your ecommerce business.

How to Measure and Improve Retention Marketing Metrics

How to Measure and Improve Retention Marketing Metrics

Kirsten goes into depth about retention marketing and the three most important metrics to consider when you’re thinking about retention to improve your overall customer value.  Those metrics are: Repeat Customer Rate, Purchase Frequency, and Increase Average Order Value.  She also goes in with some ways to improve each of these metrics in your own ecommerce site.  Don’t skip this article, it’s a great overview with easy to implement takeaways.

9 Ways to Get More of Your Emails into Your Subscriber’s Inbox

The Ultimate Email Deliverability Guide: 9 Ways to Get More of Your Emails into Your Subscriber’s Inbox

If an email is sent, but is never read – was it actually delivered?  This sounds like a tree in the forest question, but it’s actually a real problem.  Regardless of what email service provider you use, there are always going to be pitfalls in making sure your email actually gets received in a way that can be read (aka, not in the spam folder).  This article gives you some common ways to improve the deliverability of your email and ways to make sure you go from the spam folder to the inbox.

33 SEO and Influencer Marketing Examples on How to Build Your Brand

33 SEO and Influencer Marketing Examples on How to Build Your Brand

If you were in a crowded room of 33 experts in influencer marketing, what’s the one thing that you would take away from talking to each expert?  Well, this post did exactly that – and instead of you jotting down the notes or committing it to your short-term memory, this post lays it out for you to reference.  Use this list as a reference for meeting ideas or reference it back when you get stumped and researching for more ways to reach influencers.  Bookmark this one!

Facebook Provides New Tools to Help Small Businesses Make Better Use of their Platforms

Facebook Provides New Tools to Help Small Businesses Make Better Use of their Platforms

Facebook is continually adding new features to make it easier to manage your Facebook ads and providing new learning opportunities.  This quick roundup gives you a quick overview of things you may have missed including: Updates to Ads Manager App, the Mobile Studio, New Blueprint Courses, Integrated Inbox, and the new Small Business Council.

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Growth Marketer, Entrepreneur, and Ecommerce Enthusiast!

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