Hi Shoperators,
This past week, I was at Shopify Unite in San Francisco. Shopify Unite is Shopify’s annual developer conference where over a thousand Shopify Partners (agencies, developers, marketers) got together to talk shop!
This week is a bit heavy on announcements from Shopify, but there were a few gems I found on LinkedIn and Facebook which also had their developer conference this week as well!
Enjoy!
LinkedIn finally caught up with Facebook and Google with an ability to upload your own list of email contacts for retargeting – they call this “Match Marketing.” Because of the unique nature of LinkedIn, they took it a step forward. Everything is pretty much the same, except for “Account Targeting.” Yes, that means you can target companies based on a list of companies (not just contact list) – this feature isn’t quite available for self-serve, but this is a new way to “retarget” based on accounts you’re targeting while would be great for building out your wholesale or boutique reseller accounts.
If your inventory is scattered across multiple warehouses, storefronts, or locations AND you sell on multiple channels like Amazon, eBay, or other marketplaces, than this post is for you.
Andrew shares some apps and software to manage your inventory and channels – stop using spreadsheets to manage your inventory and leverage one of these software tools to keep your sanity!
One of the big news of this week is that Shopify launched a brand new chip-and-swipe card reader. Breaking away from the typical fixed design of card readers, this one also lets you detach it from the base and use it wirelessly. If you’re a merchant and have yet to try Shopify POS, pick one up because it’s free!
Aside from the Shopify chip-and-swipe reader, here’s everything else from Shopify themselves. They even took the time to translate what it means for merchants and see what might be coming down the pike!
This is a really good guide for inspirations on how to cross-sell or upsell customers to increase your customer lifetime value. Although this is directed towards Conversio users, a lot of the same principles can apply if you use Klaviyo or Mailchimp.
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