Written By Joseph Hsieh
Ever get confused about the difference between blogging and content marketing? I mean they both create content for your ecommerce site, right?
Basically, blogging aims to showcase a brand’s personality through stories about your business or product, while Content Marketing aims to create a demand with useful information. This week’s articles provide starting points and simple strategies for both forms of branded content. Then, let’s take a look at attribution to ensure that you’re not wasting your time and money in employing these strategies.