Ecommerce Weekly Issue #17


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Hi Shoperators!

Ever get confused about the difference between blogging and content marketing? I mean they both create content for your ecommerce site, right?

Basically, blogging aims to showcase a brand’s personality through stories about your business or product, while Content Marketing aims to create a demand with useful information. This week’s articles provide starting points and simple strategies for both forms of branded content. Then, let’s take a look at attribution to ensure that you’re not wasting your time and money in employing these strategies.



Ecommerce Attribution: Beginner To Advanced Strategies

Ecommerce Attribution: Beginner To Advanced Strategies

Ecommerce attribution answers a very important question: Are my marketing channels and campaigns working or am I just wasting my money? And the answer is found in analyzing the length of time it takes for a customer to convert or buy your product. Focusing heavily on effectively using Google Analytics, this post walks you through basic and complex strategies to employ.

How to Transition From a Kickstarter Campaign to a Successful Shopify

How to Start a Blog That You Can Grow Into a Business

Guiding businesses that want to get into the blogging game, Kumar breaks down the basic basics of blogging for the purpose of making more money. This article covers everything from picking the right platform, strategies to grow an audience, efficiently reusing your existing content, properly using analytics to enhance your blog, and planning a publishing strategy.

This is Why You Need a Content Strategy for Your Ecommerce Site

Most businesses underestimate the power of content marketing–a very powerful tool for ecommcerce businesses. Content marketing can help you build brand awareness, generate leads, and drive conversions. Barker provides three basic but superpower tips on how to effectively use content marketing.

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