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Ecommerce Weekly Issue #4

Ecommerce Weekly Issue #4

Written By

Shoperators!

This week’s roundup of articles is focused on long-term investments into your ecommerce business.  Some of these will take some time to implement and refine but will be well worth the time and effort.

My favorite this week is the first post by Moz which outlines some easy things you can do to get started with marketing.  Also, another highlight post of the week as we close out the first month of 2017, is a great post about some things to keep in mind for your accounting and bookkeeping.

Check out these posts!

Easy Marketing Investments to Improve Your E-Commerce Store

Easy Marketing Investments to Improve Your E-Commerce Store

In this post, Moz outlines to ecommerce newbies a clear idea of where they can invest their time before investing in more paid and organic traffic to their sites. Many of these can be accomplished for less than $1,000 or a few hours of your time. With a few small-scale investments you can help drive performance on conversions, SEO, and more.

8 Ways to Encourage Ecommerce Customer Loyalty in 2017

8 Ways to Encourage Ecommerce Customer Loyalty in 2017

Loyal, repeat customers boost an ecommerce company’s bottom line without requiring expensive marketing campaigns or intensive customer service. Repeat customers convert at a higher rate than first time buyers so make the effort in recapturing existing customers to purchase again.

MailChimp goes beyond email marketing and launches support for Facebook ad campaigns

MailChimp Goes Beyond Email Marketing and Launches Support for Facebook Ad Campaigns

MailChimp has long offered its users an easy way to manage and run their email marketing campaigns. Now, for the first time in its long history, the company is expanding its capabilities into advertising in the Facebook Ads.

The Importance of Value-Based Pricing Strategy and Why You’re Likely Selling Your Products Short

Why Value-Based Pricing is the Best Ecommerce Pricing Strategy

Increase prices, decrease churn and improve conversion rates. Find out how value-based pricing can improve your bottom lines and 3x growth.

Post-Purchase Emails: How to Boost Retention and LTV

Post-Purchase Emails: How to Boost Retention and LTV

A common mistake ecommerce store owners make is accepting the sale as the end-goal. It is easy for brands to think in such a transactional way; looking beyond each purchase can prove challenging. This post outlines simple Post-Sale emails you can implement to try to extend the relationship and value of each sale.

5 Email Autoresponders Your Online Store Needs To Automate Sales

5 Email Autoresponders Your Online Store Needs To Automate Sales

It can often take 4-8 touch points before a customer will buy from your site.  And these auto-responders that Steve Chou outlines in this post are basic table stakes to help convert a prospective customer into a buyer through the various touchpoints in your ecommerce store.  This is one of those no-brainers set and forget strategy that should be done right away!

Small Business Bookkeeping & Accounting 101 for E-commerce

Small Business Bookkeeping & Accounting 101 for E-commerce

From establishing a business bank account to preparing for tax season, knowing the basics around the financial side of your operation can make your life a lot less stressfuland can help you optimize your business, too.

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<p>Growth Marketer, Entrepreneur, and Ecommerce Enthusiast!</p>

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