Written By Joseph Hsieh
This week I really looked into posts about understanding the customer journey and how that impacts conversions. To understand how to convert prospective buyers, you need to know who they are first.
My favorite pick this week is “The Buyer’s Journey Marketing Guide” by Crazy Egg. This post really explains the buyer’s spectrum from Awareness to Consideration to Decision. Also the last link is a great complement to apply the theory; a full step-by-step guide to making your home page into a high conversion machine!
Enjoy these Posts!