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Ecommerce Weekly Issue #8

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Ecommerce Weekly Issue #8

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Shoperators!

This week, I found some great links on articles about the visual storytelling of your product and brand.  Once you get this right, the other posts support this by showing you how to extend this into social media, and specific guides on Instagram and Pinterest.

Last but not least but often ignored is a post on how to improve the footer of your site. And, if you’re on Shopify, they just launched a new feature about integrating dynamic shipping prices right into the platform!

Check them out!

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How 12 Wildly Successful Online Stores Use Visual Merchandising to Drive Sales (and How You Can, Too)

How Visual Merchandising Increases Online Retail Conversion

Visual merchandising is the obsessive focus on how a product looks and feels on a shelf.  This focus and attention should be applied to online as well.  But instead of packaging and placement, your website takes its place to help your users “walk the isles” of your online store.

Read this to make sure you haven’t missed a single area of opportunity to better “merchandise” your products as they walk through the 12 stores as examples.

20 Creative Ways to Use Social Media for Storytelling

20 Creative Ways to Use Social Media for Storytelling

Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? This post walks through more examples of how to extend that storytelling out into social media.

How These Ecommerce Entrepreneurs Use Instagram to Drive Massive Sales

This is an overview guide on leveraging Instagram for sales. From writing your bios all to way to collaborating with influencers.  And if you’re not convinced that you can get sales from Instagram, they have 9 Ecommerce Entrepreneur case studies to show how they did it.

eCommerce Design: How to Design the Perfect Page Footer

eCommerce Design: How to Design the Perfect Page Footer

Let’s admit it, the footer of a ecommerce site is often ignored. Perhaps it was an afterthought from the template you used, or something you threw in there and never looked back.

This checklist ensures you have everything you need to have in your footer, and some suggestions or ideas you may not have thought about.  For example, use SEO Links only on the homepage footer!

Shopify Shipping Brings Calculated Rates to All Shopify Plans

Shopify Shipping Brings Calculated Rates to All Shopify Plans

In case you missed it. Shopify merchants in the US and Canada can display calculated USPS and Canada Post shipping rates to customers through Shopify Shipping.

With calculated shipping, you’ll no longer need to manually enter estimated flat rates for all the places you ship, and you’ll always charge the right amount for shipping.

That’s all for this week and thank you for checking out this week’s list.

If this resource was helpful, please share it with your friends.

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