Hello Shoperators!
This week I wanted to share some links about some fundamental aspects of your ecommerce business. From understanding your brand story, to calculating your cost per acquisition.
Another piece I liked was for those of you who have started or planning a crowdfunding and thinking about transitioning to your own online store.
Enjoy!
Steve Chou explains his exact abandoned cart email sequence and the thought process between each step and email. Although your business may not be exactly like his, the learnings from his explanations can still be applied to your customer and your business. Check it out!
How do you make your store or brand stand out – or more importantly, remembered? Stories! This article by John Jantsch talks about how to make the story the center attention of your store or brand and 6 questions to help you think about the story. This one is a quick read, but an important one.
This blog post explores how ecommerce marketers can calculate the cost of customer acquisition, one of the most important metrics in the industry. (Don’t worry, it’s pretty straightforward once you get the hang of it!)
Ok let’s face it, you’ve searched the keyword that you know your site is perfect for only to discover you’re stacked behind your competitors. Here’s an interesting read on how to rank better, but not against your direct competitors, but “indirect competitors.” At the end of the day, you want more qualified customers right? This guide shows you how.
Kickstarter is great for raising the funds you need to turn product ideas into actual products. But transitioning from Kickstarter to an online store after can be a complicated process. Shopify put together this great guide if you’re coming from Kickstarter or another crowdfunding platform.
That’s all for this week and thank you for checking out this week’s list.
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